by Ready Convenience | May 22, 2019 | Marketing, Operations
Remember that bratty kid from years ago who made a mess at the soda machine and threw a fit until his parents caved and bought him his favorite candy bar? Well, he’s all grown up now, and he’s bringing about 83 million of his friends to the marketplace as eager...
by Ready Convenience | Mar 5, 2019 | Marketing, Operations, Training
Think you’re not losing customers to online stores? Think again. While many retailers are scrambling to compete with online competitors or develop a booming online sales strategy, convenience stores have felt mostly insulated from the threats of e-commerce. After all,...
by Ready Convenience | Apr 6, 2017 | Marketing, Operations
You know those punch cards where a customer could earn their 10th coffee for free? On its surface, that seemed like it was telling the customer “We’re glad you’re buying your coffee here, and here’s a little something to reward your loyalty.” For a long time, those...
by Ready Convenience | Dec 23, 2015 | Marketing
The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from other stores and make a...
by Lisa Wells | Aug 27, 2015 | Marketing
A lot of marketing focus lately has been squarely on capturing the attention of the millennial generation. Considering their buying power over time, this is a logical strategy. Smart marketers though, and especially those in the convenience store industry, have...
by Ready Convenience | Aug 13, 2015 | Marketing, Operations
You’ve heard the joke about the two hikers and a bear, right? Two hikers encounter an angry bear in the forest. One of them opens his backpack, pulls out his running shoes, and begins putting them on as fast as he can. The other watches and says, “You don’t think...
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