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Is Craft Beer a Niche Market for You?
By design, your convenience store is a store for the masses. While you may not have everything someone needs, you most likely have something for everyone. Most stores also have products and services that target a smaller market. These are called “niche” offerings. For...
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Is Craft Beer a Niche Market for You?
By design, your convenience store is a store for the masses. While you may not have everything someone needs, you most likely have something for everyone. Most stores also have products and services that target a smaller market. These are called “niche” offerings. For...
Customer Service Under the Canopy
Tens of thousands of people fuel up their cars every day, and most of those sales take place in a convenience store just like yours. With the convenience of pay-at-the-pump, many of your fuel customers never walk into your store, but that doesn’t mean they don’t...
Get Street Smart about Customer Loyalty
When it comes to your c-store customers, what are you most grateful for? If you said “loyalty,” you’re on the right track. After all, you’ll spend six times more to attract a new customer than to keep an old one. It doesn’t take a math whiz to figure out where your...
Are You Thankful for Your Customers?
Your customers have choices – choices of where to fuel up, where to stop for a quick snack, and where to buy a meal when they’re out and about. How do you show your appreciation for them when they choose your store? Use this season of Thanksgiving to let customers...
Activate Your Silent Salespeople
With all the challenges you face as a convenience store manager, here’s one way you’re lucky – your customers visit your store to buy, not browse. For the most part, customers walk through your door with a specific transaction in mind – they may be pre-paying for...
Millennials are Changing Your Customer Base
Remember that bratty kid from years ago who made a mess at the soda machine and threw a fit until his parents caved and bought him his favorite candy bar? Well, he’s all grown up now, and he’s bringing about 83 million of his friends to the...
How Consumer Demographics Shape Your Business
Every business is affected by consumer demographics, some more than other and some in different ways than others. Let’s take a look at a few general consumer demographics nationwide: Age & Generation As the population ages, the buying...
What Do Convenience Store Customers Want?
Think you’re not losing customers to online stores? Think again. While many retailers are scrambling to compete with online competitors or develop a booming online sales strategy, convenience stores have felt mostly insulated from the threats of...
C-Store Loyalty Programs for Today’s Customers
You know those punch cards where a customer could earn their 10th coffee for free? On its surface, that seemed like it was telling the customer “We’re glad you’re buying your coffee here, and here’s a little something to reward your loyalty.”...
Creating a Positive First Impression
Like a field in baseball, the condition of your store affects how well you and your team perform. Think of it this way – your success depends on the perceptions customers form about your operation. Like the saying goes, you never get a second...
Making Community Service Mean More
The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from...
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