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Get More From Your Propane Sales

Get More From Your Propane Sales

Over 20 million propane tanks are sold in the United States each year. When a customer in your neighborhood has a tank on empty, you want them to think of your store first. Not only will you profit from the propane sales themselves, but every propane customer...

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Get More From Your Propane Sales

Over 20 million propane tanks are sold in the United States each year. When a customer in your neighborhood has a tank on empty, you want them to think of your store first. Not only will you profit from the propane sales themselves, but every propane customer...

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Last Minute Holiday Merchandising

Last Minute Holiday Merchandising

By this time of the year, your marketing plan for the rest of the year should be pretty well up and running. Are there any last-minute opportunities you may have overlooked while you've been preparing for the busy holiday season? Here are some holiday merchandising...

Leveraging the Customer Experience to Increase Sales

Leveraging the Customer Experience to Increase Sales

The customer experience is the foundation of your convenience store. Without loyal customers and positive customer experiences, your store would not survive – which is why it is important to go above and beyond providing “good customer service.” You need to provide an...

Is Craft Beer a Niche Market for You?

Is Craft Beer a Niche Market for You?

By design, your convenience store is a store for the masses. While you may not have everything someone needs, you most likely have something for everyone. Most stores also have products and services that target a smaller market. These are called “niche” offerings. For...

Customer Service Under the Canopy

Customer Service Under the Canopy

Tens of thousands of people fuel up their cars every day, and most of those sales take place in a convenience store just like yours. With the convenience of pay-at-the-pump, many of your fuel customers never walk into your store, but that doesn’t mean they don’t...

Get Street Smart about Customer Loyalty

Get Street Smart about Customer Loyalty

When it comes to your c-store customers, what are you most grateful for? If you said “loyalty,” you’re on the right track. After all, you’ll spend six times more to attract a new customer than to keep an old one. It doesn’t take a math whiz to figure out where your...

Are You Thankful for Your Customers?

Are You Thankful for Your Customers?

Your customers have choices – choices of where to fuel up, where to stop for a quick snack, and where to buy a meal when they’re out and about. How do you show your appreciation for them when they choose your store? Use this season of Thanksgiving to let customers...

Activate Your Silent Salespeople

Activate Your Silent Salespeople

With all the challenges you face as a convenience store manager, here’s one way you’re lucky – your customers visit your store to buy, not browse. For the most part, customers walk through your door with a specific transaction in mind – they may be pre-paying for...

Millennials are Changing Your Customer Base

Millennials are Changing Your Customer Base

Remember that bratty kid from years ago who made a mess at the soda machine and threw a fit until his parents caved and bought him his favorite candy bar? Well, he’s all grown up now, and he’s bringing about 83 million of his friends to the marketplace as eager...

How Consumer Demographics Shape Your Business

How Consumer Demographics Shape Your Business

Every business is affected by consumer demographics, some more than other and some in different ways than others. Let’s take a look at a few general consumer demographics nationwide: Age & Generation As the population ages, the buying influence of different...

What Do Convenience Store Customers Want?

What Do Convenience Store Customers Want?

Think you’re not losing customers to online stores? Think again. While many retailers are scrambling to compete with online competitors or develop a booming online sales strategy, convenience stores have felt mostly insulated from the threats of e-commerce. After all,...

C-Store Loyalty Programs for Today’s Customers

C-Store Loyalty Programs for Today’s Customers

You know those punch cards where a customer could earn their 10th coffee for free? On its surface, that seemed like it was telling the customer “We’re glad you’re buying your coffee here, and here’s a little something to reward your loyalty.” For a long time, those...

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